This term, Commerce students have been exploring the topic Consumer and Financial Decisions.

As part of this unit, they examined various factors that influence consumer decision-making. To put their skills to the test, students participated in a blind taste test activity, where they sampled potato chips and milk chocolate without knowing the brand or price. After selecting their preferred options, the brand identities were revealed.

Whilst some students correctly identified their preferred sample as their favourite brand many students were surprised by the results.

The activity highlighted how branding and pricing can shape consumer perceptions.